Author Archives: mdelapa

Memorial Resolution: Donald Putnam Abbott 1920-1986

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Donald Putnam Abbott, one of Stanford’s great teachers, died in Honolulu on January 18, 1986.  He had been treated for cancer for several years.  He was a native of Chicago (where his father was a physician and professor of medicine in the University of Chicago who died very young).  After Don graduated from University High School, he headed west to Hawaii where he worked for a year or two, then attended the University of Hawaii from which he graduated … more →

Posted in Personal

Evolution Markets

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Evolution Markets. Evolution Markets brings to global carbon markets the industry’s deepest knowledge base in emissions trading. The firm’s Carbon Markets Team based in London and New York has decades of combined experience executing transactions and its market expertise and global client base uniquely position the company to offer the industry’s best trade execution. Evolution Markets is the world’s highest volume environmental broker, having facilitated more than $50 billion in trades of environmental commodities, including … more →

Posted in Climate, Policy

NEW: Landing Page Optimization (LPO) best practices for nonprofits

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Only 15 percent of  people who click on a “Donate” button actually donate. If a nonprofit could improve its conversion rate by 20%, that’s 20% more donors, without increased traffic to a site or  new names to an email list. For the last three years, Donordigital, an Internet direct marketing agency that I consult with, has been testing landing pages for the U.S. Fund for UNICEF, CARE, PETA, and other national organizations, showing them how to … more →

Posted in General Management & Business, Nonprofit