Only 15 percent of people who click on a “Donate” button actually donate. If a nonprofit could improve its conversion rate by 20%, that’s 20% more donors, without increased traffic to a site or new names to an email list. For the last three years, Donordigital, an Internet direct marketing agency that I consult with, has been testing landing pages for the U.S. Fund for UNICEF, CARE, PETA, and other national organizations, showing them how to … more
Category Archives: General Management & Business
The 3 Pillars of Social Media Readiness | Social Media Examiner
The 3 Pillars of Social Media Readiness | Social Media Examiner.
Introducing the Performance Portfolio | Performance Talks
Introducing the Performance Portfolio | Performance Talks.
7 Website Redesign Tips
7 Website Redesign Tips
Business: Corporate ‘sustainability’ push flowers in sluggish economy
Business: Corporate ‘sustainability’ push flowers in sluggish economy — 11/17/2010 — www.eenews.net.
Small business hosted software solutions
Email marketing services Top 7 Alternatives to Constant Contact
DeLapa Consulting professional publications
What You Can Do To Defeat Prop. 23 – NEW Top 10 Most Important Things Your Nonprofit Can Do To Defeat Prop. 23 – NEW Sample Business Plan Sample Nonprofit Management Plan
SEO – Optimize Your Blog for High Search Engine Rankings
Website marketing references: SEO – Optimize Your Blog for High Search Engine Rankings